As the world is “restarting” business and work life more actively every day we had a conversation with the Global Employer Brand Leader of the Year 2020 Jennifer O’Brien and Global Talent Acquisition Leader of Candidate Attraction & Experience at Booz Allen Hamilton.
Tell us a bit more about your background
With 25+ years of experience in human resources, Talent Acquisition has always been a labor of love for me. I began as a recruiter but rotated to many different areas of HR to broaden my expertise. I took advantage of management and coaching opportunities along the way, sharpening my leadership skills. Experiential learning was a critical factor in my development as I love to learn by doing. Thus, when I moved to specialize later in my career, it was an easy decision for me. Talent Attraction is where I excelled at the intersection of employer branding, recruitment marketing and channel management. It allows me the opportunity to be creative but lead and collaborate with others to successfully accomplish our goals.
What made you so involved in working with Employer Branding?
A passion for helping others. I love getting people excited about working for a new company! So much of our time each day is dedicated to work – people deserve to be happy and feel like they are contributing in a big or small way.
What has been the key challenge working with Employer Branding at Booz Allen Hamilton in this pandemic year?
We don’t look at this as a challenge but an opportunity. With the removal of almost all in-person interactions, we as talent acquisition professionals must find new ways to optimize and personalize our engagement with our audiences.
What have you learned?
We have learned that our candidates yearn for engagement. When presented with new opportunities to interact with our brand, candidates are attending more branding/reputational virtual events, providing candid feedback on their experiences and have been more willing to become a talent ambassador once they are hired.
What is the top EB priority in Booz Allen Hamilton the next 12 months?
We want to provide dynamic opportunities to engage with our candidates through our employer brand, recruitment marketing, events and the overall candidate experience.
In your opinion, what are the 3 key things that are new or more important than ever working with Employer Branding in the coming years?
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