Your privacy is important to us. All the information you give us is processed with care and respect and we always strive for a high standard of data protection. In this privacy policy we want to inform you what type of personal data we gather when you become our customer or use our website/system, as well as the scope of that information and the purpose of gathering it. Please feel free to contact us at any time if you have any questions. You can find out how to contact us under “Contact Us” below.

This website is managed by Kantar Sifo AB based in Sweden. Kantar Sifo, company registration no. 556060-1220, of Vasagatan 11, 111 20 Stockholm, is the entity with responsibility for the company’s handling of personal data.

This privacy policy is relevant for people who accesses one of Kantar Sifo’s client or internal systems, specified in the cookie-links below. The policy does not apply to (i) our website, or to (ii) market research survey respondents, or to (iii) survey sample held in any of the systems relevant to this policy. The (iii) data is instead covered by a “Personal Data Processing Agreement” between Kantar Sifo and our client as data controller. The definition of “personal data” is any kind of information relating to an identified or identifiable individual.

What information do we collect and when?

Kantar Sifo will collect and keep details when you visit the website, when you log in on your account and when you log out.

The collected data can include, but is not limited, to your name, login details, e-mail address and other personal data you have provided us.

In addition, we will receive and save information from your computer and browser, including your IP address, software and hardware information, and the requested page.


What do we do with your personal data?

The information we collect can be used to:

  • Improve our site and thus your experience on the same
  • User and visitor statistics


Who might we share your personal data with?

We do not sell, trade, or otherwise transfer, personally identifiable information to third parties.

If so required by law or statute or by a decision by a government authority, we may be obliged to release data to parties other than those mentioned above.


How is your personal data protected?

We take appropriate technical and organizational measures to protect the personal data which is given to us, both in transferring and in collection. We follow generally accepted industry standards for the protection of personal data.

The computers / servers used to store personally identifiable information are stored in a secure environment.

Only employees who are required to perform a specific job (eg user statistics analysis, user handling) will have access to personally identifiable information.

All our employees are contractually bound to follow our policy and procedures regarding secrecy, security and privacy.

What are cookies and how do we use them?

A cookie is a text file the website you visit requests to be allowed to save on your computer (note that by computer is also meant e-readers and smart telephones unless otherwise stated) and which makes it possible to identify you as a visitor to a website.

There are two different types of cookies. One type is more long-lasting and saves a text file for a longer period on your computer. This type of cookie has a fixed expiry date and is used, for example, for functions that talk about what is new since you last visited the current website. When the expiry date for the current cookie passes it is deleted from your computer the next time you visit the website which originally placed the cookie in computer.

The second type of cookie is more transient (“session cookies” as they are called) and is stored temporarily on your communication device during the time you are visiting a website. This type of cookie is used, for example, to keep track of what language you have chosen for that website and disappears as soon as you close your web browser.

The cookie file cannot link this information to personally identifiable data. If you prefer not to accept cookies from our website you can deactivate them in your web browser settings. Note that if you do so some parts of our systems will be partially or completely inoperative.

Detailed information about our cookies for the systems related to this privacy policy.

Children's data

We do not knowingly process data relating to children under 16.


Your rights

You have the following rights in relation to your personal data:

  • The right to change your mind and revoke your consent.
  • The right to receive extracts from the register regarding what personal data about you is processed.
  • The right to correct your personal data. Obviously, if the personal data we hold about you is inaccurate, incomplete or irrelevant we will correct it.
  • The right to delete your personal data from our system in certain circumstances, for example if the processing of the personal data is no longer necessary.
  • The right to request copies of personal data in a structured, generally used and machine-readable format regarding the data the registered person submitted themselves, if this data was processed due to consent or due to agreement (“data portability”).
  • The right to, in certain cases, limit processing of your personal data/to wish for your personal data not to be used in line with the description above. We would be grateful if you provide your specific objections to any uses.
  • The right to object to the processing of your personal data which is being done on the basis of legitimate interests.

Please contact us by email at if you would like to invoke your rights. In order to gain access to the personal data that we have about you, you should send your request in writing to the email address or postal address shown below under “Contact Us”.


How long do we keep your personal data?

Personal data will be kept in accordance with what was stated above under “What do we do with your personal data?” and otherwise only for a period which is suitable for its assigned and legal use. Information which is no longer necessary is deleted after a maximum of two (2) years, if not otherwise required by law. Personal data which no longer needed will be disposed of in such a way that will ensure that its confidential nature is not jeopardized.

Changes to the privacy policy

We update our privacy policy regularly, during which changes might be made. The latest version of the privacy policy is always on the website. We always indicate when the policy was last revised.

Created: March 6, 2019                      Last update: March 19, 2019


Contact Us

Questions, comments and enquiries about this privacy policy should be addressed to

Our postal address is Kantar Sifo AB, SE-114 78 Stockholm. Switchboard +46 (0)8 507 420 00.



The Swedish Data Protection Authority (Datainspektionen/Integritetsskyddsmyndigheten) is responsible for monitoring the application of legislation. Anyone who believes that a company is handling their personal data in an improper way may submit a complaint to the Swedish Data Protection Authority. If you believe that your personal data is being handled in contravention of the current law you can lodge a complaint directly with us or with the Swedish Data Protection Authority.

Our Data Protection Officer is Gillie Abbotts-Jones, which can be contacted either by emailing or by sending a query to our postal address in the section “Contact us” above.

If you have any questions related to this please contact us via email at or by telephone on +46 (0)8 507 420 00.


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