COVID-19 has dramatically altered the ways consumers favour and choose brands. Brands that have reassessed their growth levers, becoming more digital, local and human-centric for example, have been able to grow exponentially.
In such a dynamic context, traditional approaches fall short on capturing low signals to identify valuable growth levers. Kantar has developed an approach that enables marketers to identify brand growth levers in a granular way, building on emerging trends and allowing brands to differentiate themselves to adapt and stay competitive in a new landscape.
In this webinar you will find out:
— How to identify brand growth levers in a granular way to inform brand and creative strategy
— The importance of revisiting your pre-pandemic brand architecture
— Which dimensions to leverage to reinforce the brand through communication, innovation and experience
— How to leverage your brand studies to get concrete and actionable input to messaging and positioning
— Examples of what successful brands are doing to adapt and stay competitive in a new landscape
Join us for this exclusive webinar to learn how to use analytics to make smarter decisions and win more often.
Date: Thursday, January 20, 2022
Time: 11:00 AM Central European Time
Duration: 1 hour