Join this session with solid learnings and great case studies of brands who decided to explore search to best activate opportunities
"Search is...the Database of Intentions, a massive database of desires, needs, wants, and likes, ...[that] can tell us extraordinary things about who we are and what we want as a culture."
In his seminal book “How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” John Battelle highlighted the power of search in predicting human behavior.
At Kantar, we harness this rich reservoir of intentions and behaviors and combine with other relevant digital data sets (i.e. blogs, forums, reviews etc.) and map these to our world class frameworks for growth to help marketers better understand future demand and how best to activate on these opportunities.
In this webinar you will find out how to:
- Understand trends to help break through uncertainty and take action.
- Identify trends faster than humanly possible across categories, and answer vital questions faster and better.
- Explore consumer moments happening online with relevant brands to discover competitive white space and new ideas.
- Pick up trends that cross over, using data sets that are too large or complex to be dealt with by traditional approaches.
Date: Thursday, April 28, 2022
Time: 11:00 AM Central European Time
Duration: 1 hour