Give & Get – build an effective employer brand and attract just the right people

Despite corona crisis has led to many layoffs, the main need for employers to attract the right people remains. But to attract just the right people, employer brand professionals need an employer value proposition that includes harsh realities to repel most people, while persuading a smaller number of candidates who truly are a good match to their team.

Welcome to a webinar with Charlotte Marshall, co-author of the book Give & Get Employer Branding, that introduces a new, bold employer branding approach to repel the many and compel the few. During the session, Charlotte will tap into her experience launching five different Fortune 500 employer brands so you can learn:

• How to build out and fine-tune your EVP using the “Give & Get” framework that pairs the give of each job with the get.
• Ways to leverage the universal drivers — impact, purpose and belonging — that influence candidate decision making to build a more authentic and effective employer brand.
• Why this approach is more disarming, trust building and time saving and will ultimately draw in the right talent to help your company grow.

This is a unique oportunity in Europe to learn from Charlotte how to shift your talent acquisition strategy to one that better serves you and the candidate.

On demand

Charlotte Marshall is the Global Employer Brand Lead at Danaher Corporation. As one of the early pioneers in recruitment marketing, Charlotte has built and launched five different Fortune 500 employer brands, including Thermo Fisher Scientific and Magellan Health. She is a thought leader on brand strategies to help companies attract, engage and retain top talent, and was named the 2019-2020 Employer Brand Leader of the Year.

Charlotte is the co-author with Bryan Adams of a new book, Give & Get Employer Branding, that redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company.