Seminar

Webinar: Can Customer Lifetime value be a Win-Win Proposition?

Welcome to the inaugural session of Kantar’s new webinar series, Analytics Live

Webinar: Can Customer Lifetime value be a Win-Win Proposition?

Welcome to the inaugural session of Kantar’s new webinar series, Analytics Live, where we discuss the most pressing issues facing today’s marketing leaders by speaking directly with the experts and influencers on the ground. 

Join Kantar and fellow marketing professionals to discuss the dual value of using customer data to improve Customer Lifetime Value. CLV is typically leveraged to measure a customer’s value, but marketeers can do much more with the abundance of data now available to enhance the experience for customers such as providing relevant product recommendations and personalization.

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Our panel of industry leaders will explore:

  • The new thinking behind customer relationships, and what the ideal customer looks like.
  • How to derive revenue from long-term relationships with customers in a service based, digitally infused world.
  • The developments in technology that have impacted the evolution of CLV thinking and application.
  • What decisions are most impacted or affected by their CLV thinking.

Mika Fischerström

Head of Analytics

072-310 44 50

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Event end date: 
Wednesday, 3 February, 2021