Seminarium

Circle K - Crystallizing Key Position Insights with Semiotics

Postponed until further notice​

Circle K - Crystallizing Key Position Insights with Semiotics

Postponed until further notice​

Everything speaks about the strategic position you take up in the market: from product innovation over ad campaign to what light illuminates your reception.

Building up a strong, clear and credible brand implies that you treat every touchpoint of your brand as a proof point for your brand. What values do you signal? What emotions are you generating?

Welcome to our breakfast seminar and take part of the unique journey Circle K is undertaking as a global brand and get first hand experiences on why Circle K brought in semiotics for the ride.

Per Löfqvist, Senior Manager Consumer Insights at Circle K and Thierry Mortier, senior semiotician at Kantar talk about how semiotic analyses became actionable while working on finding one clear voice on the global level by:

- Implementing a brand consistent tonality that speaks for the brand values, culture and goals over all touchpoints
- Raising shared awareness across the organization about what influences and builds a brand position

This is a Client Case seminar for you who work with strategic insights at an organization, association, institution or authority.

The seminar will be held in English.

The number of places is limited. First come first served!

This seminar is free of charge but remember to cancel your participation in the event of non-attendance. A fee of SEK 349 ex VAT will be charged in the case of “no show”.

If you have any questions about the event, please contact Indira Flores

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Event end date: 
Thursday, 31 December, 2020